{"id":4,"date":"2021-01-21T14:13:23","date_gmt":"2021-01-21T14:13:23","guid":{"rendered":"https:\/\/ux.projects.unibz.it\/?page_id=4"},"modified":"2025-01-13T13:50:38","modified_gmt":"2025-01-13T13:50:38","slug":"home","status":"publish","type":"page","link":"https:\/\/ux.projects.unibz.it\/","title":{"rendered":"UX Lab"},"content":{"rendered":"\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-x-large-font-size\" style=\"text-transform:uppercase\">User eXperience Lab<\/h1>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>The <strong>U<\/strong>ser e<strong>X<\/strong>perience (<strong>UX<\/strong>) <strong>Lab<\/strong> of the <a href=\"https:\/\/www.unibz.it\/en\/faculties\/engineering\/research\/human-centered-intelligent-systems\/\" data-type=\"link\" data-id=\"https:\/\/www.unibz.it\/en\/faculties\/engineering\/research\/human-centered-intelligent-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\">Human-Centred Intelligent System<\/a> Research Macroarea focuses on <strong>evaluating<\/strong> and <strong>improving<\/strong> the user experience of intelligent interactive systems.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">What Is Done in the UX Lab<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/hct.projects.unibz.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Human-Centred Technologies and Machine Intelligence Lab<\/a> as well as the <a href=\"https:\/\/pc.projects.unibz.it\" target=\"_blank\" rel=\"noreferrer noopener\">Physical Computing Lab<\/a> can provide <strong>functional prototypes<\/strong> for <strong>user experience testing<\/strong> in the UX Lab.<\/p>\n\n\n\n<p>In the UX lab, users can interact with these prototypes, and researchers can<strong> collect and process quantitative user-experience data<\/strong>. Results of data processing help in further developing the prototypes in the aforementioned labs, or revising their the ideation in the <a href=\"http:\/\/idea.projects.unibz.it\" target=\"_blank\" rel=\"noreferrer noopener\">Collaborative Design and Ideation Lab<\/a> of the macroarea.<\/p>\n\n\n\n<p>This iterative process allows for <strong>continuous improvements<\/strong> of the user experience. Moreover, it ensures a <strong>cohesive<\/strong> user experience across both the physical and digital aspects of the systems under development.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Equipment<\/h2>\n\n\n\n<p>The lab is equipped with an iMotions software system allowing to collect and analyze human behavior data through <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>eye tracking, <\/li>\n\n\n\n<li>galvanic skin response, <\/li>\n\n\n\n<li>facial expression analysis, <\/li>\n\n\n\n<li>EEG, EMG, and ECG <\/li>\n<\/ul>\n\n\n\n<p>on one convenient platform and related devices to measure these signals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"809\" src=\"https:\/\/ux.projects.unibz.it\/wp-content\/uploads\/2025\/01\/ux-1024x809.jpg\" alt=\"\" class=\"wp-image-17\" srcset=\"https:\/\/ux.projects.unibz.it\/wp-content\/uploads\/2025\/01\/ux-1024x809.jpg 1024w, https:\/\/ux.projects.unibz.it\/wp-content\/uploads\/2025\/01\/ux-300x237.jpg 300w, https:\/\/ux.projects.unibz.it\/wp-content\/uploads\/2025\/01\/ux-768x607.jpg 768w, https:\/\/ux.projects.unibz.it\/wp-content\/uploads\/2025\/01\/ux-1536x1213.jpg 1536w, https:\/\/ux.projects.unibz.it\/wp-content\/uploads\/2025\/01\/ux.jpg 1722w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Contacts<\/h2>\n\n\n\n<p>Lab Head: Prof. <a href=\"https:\/\/www.unibz.it\/it\/faculties\/engineering\/academic-staff\/person\/3466-markus-zanker\" target=\"_blank\" rel=\"noreferrer noopener\">Markus Zanker<\/a>.<\/p>\n\n\n\n<p>Researcher, managing the lab equipment: <a href=\"https:\/\/www.unibz.it\/it\/faculties\/engineering\/academic-staff\/person\/42598-isabel-francisca-sota-machado-barradas\" data-type=\"link\" data-id=\"https:\/\/www.unibz.it\/it\/faculties\/engineering\/academic-staff\/person\/42598-isabel-francisca-sota-machado-barradas\">Isabel Barradas<\/a>, PhD.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User eXperience Lab The User eXperience (UX) Lab of the Human-Centred Intelligent System Research Macroarea focuses on evaluating and improving the user experience of intelligent interactive systems.&nbsp; What Is Done in the UX Lab The Human-Centred Technologies and Machine Intelligence Lab as well as the Physical Computing Lab can provide functional prototypes for user experience testing in the UX Lab. In the UX lab, users can interact with these prototypes, and researchers can collect and process quantitative user-experience data. Results of data processing help in further developing the prototypes in the aforementioned labs, or revising their the ideation in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ux.projects.unibz.it\/index.php?rest_route=\/wp\/v2\/pages\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ux.projects.unibz.it\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ux.projects.unibz.it\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ux.projects.unibz.it\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ux.projects.unibz.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4"}],"version-history":[{"count":34,"href":"https:\/\/ux.projects.unibz.it\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions"}],"predecessor-version":[{"id":60,"href":"https:\/\/ux.projects.unibz.it\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions\/60"}],"wp:attachment":[{"href":"https:\/\/ux.projects.unibz.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}